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Digital Marketing Manager – Maternity Leave Coverage (9 Months)

  • Are you a whiz in the world of digital paid ads, content funnel development and eCommerce growth?
  • Are you an intellectually curious person who loves to test ideas, get “into the data” and play with different elements of a problem in order to produce results?
  • Do you enjoy environments that allow you to be nimble and adaptable, changing plans and making adjustments when new opportunities present themselves?
  • Are you an executor that loves to get stuff done, but enjoys the ability to cast your own creative vision for projects?
  • Are you a jack-of-all-trades when it comes to your work, loving the opportunity to take ownership over all parts of a project to make it happen, rather than working in one, specific and specialized role?
  • Do you prefer to work in smaller, locally-based environments, where you can actually make a big difference working on meaningful projects?
  • Do you thrive in situations where you can have independence and autonomy over your work?
  • Do you have a strong desire to feel genuine about your marketing, because the product or service that you’re sharing with others is wholesome and valuable?

If this sounds like you, read on!

ABOUT US

Anything Grows is Cochrane & Northwest Calgary’s largest Garden Center, and has been serving Cochrane, Calgary and Canmore for over 20 years. We are family-owned and operated, and offer a large variety of indoor & outdoor plants, gardening products, furniture, and giftware. We’re different than the local big-box-store, and we take pride in providing genuine value to our community. We work hard to bring in a unique collection of premium-grade plants and high-quality goods that we can authentically get behind. We advocate for respectful and responsible care for the environment, but balance that with providing the practical solutions that our customers need. We spend time and money to make valuable gardening resources available to our community, in order to inspire and equip people for successful gardening. And we provide the attentive, professional customer service that shoppers have come to expect, enjoy and uniquely appreciate from our brand.

Although we are 22 years old, we’re in a phase of growth and evolution! With the stability and experience of an established company, we are in a unique position where introducing fresh ideas, and capturing learning from the market is an important part of our growth.

As we continue to grow, we are looking for strong, versatile team players who believe in the value they have to offer, and enjoy sharing the goodness of gardening with their community!

This is where you come in.

THIS IS FOR YOU IF:

  • You love trial and error, but have a strong desire to track and hone your craft towards success!
  • You prefer to have autonomy and are a bit of a ‘jack-of-all-trades’ when it comes to marketing… you’d rather build your own content, take your own pictures, and write your own copy so you can be versatile, adaptable and ‘quick’ to make changes in your digital marketing campaigns.
  • You love to have the ability to identify the next new project… and then tackle it!
  • You gravitate towards ‘the data’ to help you make tweaks, changes and decisions.
  • You have a curious spirit, enjoying new opportunities to learn the intricacies of how something works!
  • You are driven to produce real, meaningful results – and you like to succeed. None of these mamby-pamby, wishy-washy “goals”… you love a good, clear target!
  • You want to work with a smaller team, in a local, “family” environment where your contribution is a big, meaningful, and important.
  • You’re very familiar with terms like “PPC,” “Top of Funnel,” “Facebook Ad Manager” and “Conversion Rate.”
  • Visuals and graphic design are within your realm of experience– building a short catchy video, taking an eye-catching photo, or designing a postcard are totally feasible.
  • You have an uncanny ability to quickly identify the specifics of what makes a brand unique, and then replicate those things in the tone and voice of your marketing content.

POSITION TYPE

Contract (Maternity Leave Coverage) – 9 months, full-time split:
April, May & June – 5 days per week
All other months – 4 days per week

*Strong potential for this role to transition into a permanent position at the end of contract, dependent upon performance.

ABOUT THE ROLE

This person will work closely with the Anything Grows Head of Marketing & General Manager to grow and execute our marketing program. The Marketer’s mission is to spread the joy of plants & gardening, through the Anything Grows brand, to Cochranites, Calgarians, and Canmorites! They will do this through the use of digital, in-person and print mediums, placing the majority of their focus on developing strong digital marketing channels. Primarily focusing on digital platforms as a method of reaching new and existing customers, the Marketer will also use community partnerships, direct mail, and other creative methods for reaching our ideal client, as relevant. Finally, they will support our in-house team by providing marketing support for general store operations. They will get to know our ideal client like no one else, and become a ‘plant expert’ over time, providing responsive, timely and professional information to our valued followers and customers, and contributing to a positive, productive, team-oriented culture.

In this role you will be:

  • Driving our overall purchasing customer count (in-store and online) by using digital channels to create conversations, brand awareness, and product interest.
  • Brainstorming and leading, special marketing initiatives that will also support the growth of our purchasing customer base (including non-digital channels such as partnerships, direct mail, or other creative methods).
  • Working to grow our digital audiences (social media followers, email subscribers, google traffic, etc.) by building content funnels, utilizing both organic and paid methods.
  • Developing a working dashboard to track your key metrics, with help from the Head of Marketing.
  • Supporting the Anything Grows Team by designing & printing any marketing resources for in-store operations (product signage, directional signage, flyers, or other print materials, as needed).
  • Leading Anything Grows’ efforts to invest in our community by responding to occasional Public Relations requests for donations or participation in local events.
  • Maintaining the eCommerce store on a surface level (basic stock updates, pricing changes, product image and description updates, etc.)
  • Managing our social media channels by creating & scheduling content, as well as answering messages and comments.
  • Managing our email marketing program by creating & sending email newsletters and announcements to our list of subscribers.
  • Ensuring our store information is kept up to date in all online directories (Google, Facebook, Yelp, Apple Maps, etc.)
  • Staying in touch with our key partners and leading any marketing initiatives related to those relationships.

EXPERIENCE REQUIRED

  • Experience & success with using content marketing funnels, social media content, email marketing, online paid advertisements, and other digital means to influence subscribers or customers.
  • Experience identifying key metrics, A/B testing, and tracking important data
  • Familiar with popular paid ad platforms like Facebook Ads Manager and Google Ads Manager
  • Basic ability to navigate a WordPress website and learn simple website content management systems
  • Strong copywriting ability
  • Moderate user of Adobe Photoshop & Indesign
  • Experience using basic video editing software
  • Must be a decent amateur photographer!
  • Able-bodied (this role will require you to stage your own photos by moving product around)
  • Bonus Points if:
    • You love plants and/or gardening
    • Have experience ‘wearing multiple hats’ or working in a versatile environment

THE BENEFITS

  • Wages do not include the ability to work towards attractive, performance-based, monetary bonuses. which are tied to clear metrics that you can directly influence through your work.
  • An opportunity to have a big influence over the success and growth of a local brand that Cochranites know well!
  • Work with a small, close-knit team of co-workers that feel like family
  • Enjoy the stability of working with a well-established brand, while also having the freedom and autonomy to ‘blaze a trail’ with your new ideas and digital marketing expertise.
  • A “full-time” job that offers 3 days off per week, for 6 months of your contract!
  • Enjoy the fulfillment of marketing genuinely wholesome and attractive products and ideas – plants, gardening, and nature!
  • Breath the humid, well-oxygenated air of a greenhouse while you work, and gain access to our staff discount program (holla, plant lovers!)

If this sounds like you, and you’re excited to be part of our growing team, hit ‘Apply Now’ and let us know why you’d be a great fit for our team!

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